Everyone is Selling Something...
What are you selling? Even people who are not in sales engage in selling activity every day of their lives. They may be selling an idea to colleagues, a new direction for business, a choice of meal at home or any number of things.
Selling is the act of convincing someone to do what you want them to do. If your wants are aligned then the task is an easy one. If they are not then it may be hard or impossible.
Selling is done through communication and so is marketing; the two things are very much aligned and intertwined. This website looks at ways to do better at marketing and personal communications.
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The messages we send...
What are you saying when your not even talking?
Communication is not just the words we speak but the non-verbal messages we send out all the time.
Anyone can recite a speech but if you can speak with passion and feeling you will have more influence that any lofty prose.
It is important to learn to control our non-verbal messages and also learn to read other people's in a concious way.
Read more on Communications by clicking here.
public speaking and communications
Alex recently published his second book "Master Public Speaking in 7 Days" (available on Amazon). Alex speaks professionally as keynote and guest speaker. Alex runs courses, training & works 1 to 1 with selected clients...
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It's not all about you!..
So what is marketing all about? Today the techniques and systems we use in marketing are constantly changing. There are new channels and routes to communicate with our potential purchasers. But some things have not changed and we still need to listen to and engage with our audience.
Marketing is not all about driving lots of visitors to your website. It’s not even all about getting lots of leads. So what is it about?
Read more on marketing here
Hiring the right Marketing Director (CMO) for your startup
With the huge data now available marketers are becoming number crunchers. But if you are looking to hire a CMO or Marketing Director for your startup I suggest you consider the following...
Marketing is the intertwined with the product...
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what my clients say... Royal Hospital Muscat
..."In these last few months that Mr. Alex has made outstanding progress in accomplishing these objectives. His workshops and training sessions are well organized and have evoked enthusiastic response from the staff. Being an expert on the art of communication, Mr. Alex has been able to elicit splendid cooperation and participation. I am confident that this program will greatly improve staff commitment, team-spirit and attitude to internal and external clients."
Dr. Qasem Bin Ahmed Al Salmi
Dr. Qasem Bin Ahmed Al Salmi