He stepped out in front of his audience and made a connection. His genuine enthusiasm for his products and his understanding of the users made him a stellar public speaker.
He regularly made the Decker top 10 annual communicators and below is what they have to say about him and his ability to connect with an audience;
Steve Jobs was the rare one who created and developed vision, communicated it clearly and colorfully, and then led to completion. He has been on our Best list four times, was #1 in 2005, and presented his iconic intro of the iPhone in 2007. He not only transformed technology and the way we live, but he also transformed the way business communicates. Renowned for his Apple product introductions he moved the word “rock star” into the business world. For CEO’s, speaking will never be the same. No more Death by PowerPoint – he just used a few visuals, and then spoke from the heart. Well rehearsed, but real – authentic, and always with a message. Perhaps his greatest “speech” was at the Stanford University commencement in 2005. His message continues to echo and be a model for not only business, but the larger world. We will miss him.