Marketing – It’s Not All About you!
...It’s also not all about driving lots of visitors to your website. It’s not even all about getting lots of leads. So what is it about?
I think that marketing is about identifying your target audience. Find out who your customers are, or if you don’t have any, who they are most likely to be. Identify what they like and how they go about making purchases like the one you want them to make with you..
How To get New Business Online - Website Marketing Basics
Everyone has a website these days: But how many of them really work and produce income and results?
It’s all too easy to have a website built and then expect to get new business. But there is so much competition out there how do you get your website seen? Then once people visit it how do you attract them s clients?
The website itself is just part of this puzzle. There are a few basic steps that lead to a new client:
1. People who are interested in what you offer visit your website (targeted traffic)
2. Your website is simple to use and navigate
3. You capture peoples information whilst they are at your website
4. You follow up with quality messages
5. You offer them great service and they spread the word
Website traffic is easy. I can get thousands of visitors to any website with ease. However getting targeted traffic is harder. It takes time and effort. And targeted traffic is the key to success.
A website is like a shop window. If you had a shop in your local high street for your business would it work? Chances are no. There may be thousands of people passing by but how many are interested in what you offer – at that time?
Your website needs to be visible to people at the exact moment when they are looking for an offer like yours. So if you sell holiday lodges in North Wales you need people to find you when they are looking for a holiday lodge in Wales.
This means you need to be on the front page of the search results when people put in the relevant terms. But not everyone can be on the front page – there are only 10 spots. Luckily there are other ways to get hot leads. These involve social media, PR, articles, blogs and other forms of inbound marketing.
You may have noticed, as many of our clients have, a fall off in the returns from print advertising. It’s been in decline for years. I remember when I could put an advert in the Mail on Sunday or the News of the World and the phone would ring all day and Monday. Happy days; but they are no more.
80% of people research purchases online before actually buying. So if you place an advert in the paper people may like the idea: They will visit your website or make an enquiry: But they will also research online your competition. So you need to have a strong presence and reputation online to still stand a chance at this new business. At the end of the day a combined approach is what is needed.
Once you get people to your website you need to capture their data. Simple data catchment forms can have a huge effect. Most people will only visit your website once. So while they are there get their email and name. Then you can send them emails and engage with them. In this way you build your reputation and give people reasons to make their purchase from you and not your competition.
Social media now offers your brand the chance to engage with prospects and customers. You can offer them great service and value. And in this way you will be the natural choice when it comes time for their next booking or purchase.
Constant Marketing Leads to Success
Marketing now must be a constant stream of actions and engagement. In this way your business will be the first choice when it comes time to book. Best of all social media allows your audience to recommend you to their network, thus your offer spreads organically. Personal recommendation is more powerful now than ever before. Reputation is key to this and businesses need to have a plan to manage this online.
CR4L charges on results: If we don’t get you new business you don’t pay. For a more information visit the CR4L website or call Alex for a chat.
How does your website perform?
· Is your website working properly?
· Do all the links work?
· How is it ranked?
· What can you do to make it better for no cost?
Find out all this and more with a free website evaluation from CR4L - just click the image
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