Steve jobs was one of the best modern communicators.
He stepped out in front of his audience and made a connection. His genuine enthusiasm for his products and his understanding of the users made him a stellar public speaker.
He regularly made the Decker top 10 annual communicators and below is what they have to say about him and his ability to connect with an audience;
Steve Jobs was the rare one who created and developed vision, communicated it clearly and colorfully, and then led to completion. He has been on our Best list four times, was #1 in 2005, and presented his iconic intro of the iPhone in 2007. He not only transformed technology and the way we live, but he also transformed the way business communicates. Renowned for his Apple product introductions he moved the word “rock star” into the business world. For CEO’s, speaking will never be the same. No more Death by PowerPoint – he just used a few visuals, and then spoke from the heart. Well rehearsed, but real – authentic, and always with a message. Perhaps his greatest “speech” was at the Stanford University commencement in 2005. His message continues to echo and be a model for not only business, but the larger world. We will miss him.
What can we learn from watching these debates?
It seemed in the first debate that Obama was weak and not trying very hard. Where was the old Obama? He came back in the second and the third was definitely his.
Why did he win this last debate?
Obama had poise and command. He gave us the impression of a President, a man of decision, authority and confidence.
Romney had done well earlier but now seemed to have lost his confidence.
It is these impressions, however subtle, that viewers perceive, sometimes only subconsciously, that make all the difference.
Command: The President actually seemed to be channelling Governor Romney from the first debate. He was strong of voice, interruptive, turned most questions to attacks, and seemed to take command. Obama also had more detail and examples than Romney. (Of course one might expect that as the President has been briefed in detail on foreign policy for almost 4 years.)
Eye Communication: In this split screen we see the candidates up close and magnified. Obama looked at Romney as he talked with a directness and seriousness that was effective. Much the opposite of Biden in the Vice Presidential debate (smirk, laughing, etc.) And his eye communication was well placed to often glance at Moderator Schieffer while Romney is finishing, almost to say “I’m ready – call on me.”
Governor Romney lost in experiential terms because he lost his spark. It’s not that he was as low energy as Obama was in the first debate, but he was:
Deferential: He probably agreed with Obama a couple of dozen times, most of them stated verbally. Not what you really want in a challenger in a high stakes debate like this. Perhaps he didn’t want to confront, but it not only takes energy away, it sets a mind set for missed opportunities. Romney did not confront on the Libya mess and security lapse for openers, and perhaps a half dozen other issues.
Eye Communication: For some reason Romney rarely looked at Obama, but kept his gaze on Schieffer most of the time. Now that’s OK, but the few times he lofted an attack on Obama he should have looked directly at Obama – making it more personal and more powerful. By comparison with Obama he lacked power and directness – purely from eye communication.
The facts matter in a debate like this, but only a little in the eyes of the people (voters). On the radio results can be quite different with the audience restricted to listening to the content of speech. On the TV the words become less important and other factors take over. In this age of multi media we must present a consistent message that gives people confidence.
At the end of the day, Obama seemed confident and in control. H
How to Shoot Great Looking Video Clips for Nothing
Free Self Marketing tips
If you want to know more about self marketing then fill in the form below.