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Have you tried blogging and article marketing but struggled to make it work?
One of the most difficult things is to find where to engage with potential purchasers. Where do you post the comments, articles and blogs? How do you stay relevant and up to the moment?
Well CR4L has developed a great way to make the process easier and get great results. At CR4L Results Marketing we are always looking for ways to get better results for our clients.
But we also realise that not everyone wants to pay someone to do the marketing for them. A lot of small businesses do self marketing. And inbound marketing is one of the best ways to market, and self market, because of the high return on investment.
But getting actual results eludes most self marketers So now we want to pass this excellent method of lead generation on to you; for free. And if you are not a self marketer but still want to get the full effect of the system, just ask CR4L to do it for you – we guaranteed results!
Summary of Report Content:
This, with a few refinements, is one of the most productive systems that we use at CR4L Results Marketing . It’s systems and techniques like these that enable us to get new leads for our clients every month. Best of all these systems mean that our fees stay low and we give our clients a fantastic return on their investment.
If you would like to have a constant stream of hot leads each and every month just visit the contact page and get in touch. CR4L offer a variety of marketing including inbound marketing systems like these that are guaranteed to work and get you a fantastic return on your investment.
Below is a visual representation* of how this entire system works (*see note below) ...
*Now I must confess that I have borrowed this particular system diagram... It actually comes from an amazing marketer called Frank Rumbauskas. Frank is a best-selling author and his subject is cold calling – or rather how to stop cold calling and start working smart. This system diagram is of the system that he sells. It follows the same steps as mine does but as you can imagine, having to pay for it, Frank goes in to a lot more detail.
The free version available here is simpler and lacks all the information that Frank no doubt has. So if you like what you have seen here and want more detailed instruction to make it work for your business just follow this link to buy Frank’s version: http://www.fasttrafficmachine.com/system.php
Outbound Marketing VS Inbound Marketing – Which is right for your business?
Are you exceeding your sales targets?
Or do you get to the end of the month and have to have a call blitz; 100 cold calls and no one wants to talk to you. There has to be a better way to get sales...
Most marketing up until the advent of the internet has been outbound or interruption marketing. This is everything from TV spots, newspaper adverts, cold calling, direct mail, and anything else that interrupts people with a message.
Now you can add to that list email marketing, banner adverts and pay per click (PPC) and similar online interruptions. Studies show that people viewing websites now automatically block out banner adverts. Anything that looks like an advert is less likely to be seen.
Most businesses still rely on outbound marketing but they are getting less and less return from it. Newspaper adverts no longer have the pull that they once did. There are more magazines than ever and it is becoming more difficult to reach your prospects.
So what so the answer?
In a recent article I suggest that all advertising should have a social media element to help engage with your audience. Now I suggest going one step further and having an inbound marketing campaign in operation at all times.
Inbound marketing includes SEO, content marketing, social media engagement, video, guerrilla tactics and more. Using a combination of tactics across several platforms is most effective. You can aim your inbound marketing accurately to where your target audience is.
The big advantage of inbound marketing is that you are not interrupting people with your message. Prospects come to you and come predisposed to purchase. Studies show that around 80% of people research a purchase before contacting a business. Inbound marketing puts your business at the top of the searches and in front of prospective purchasers.
Here are some interesting statistics about inbound marketing.
Inbound marketing tends to be less expensive and give a better return on investment. However it is no so immediate as outbound marketing. With outbound I can place an advert in a Sunday paper and have calls on the Monday. How many and how good the leads are is another matter.
Which is best for your business?
Inbound marketing takes time to build and the effect comes after several months of effort. So a combination approach, especially in the early months, is always recommended. However many businesses have already found inbound to be more effective and have now dropped outbound completely.
Some businesses are more suitable to inbound and others must retain at least an element of outbound. Striking the correct balance will come over time. I suggest starting a program of inbound marketing to see what returns you get over 12 to 18 months.
Once you can clearly see that this will work for your business you can commit more fully to it. The future for most businesses will involve increasing amounts of inbound marketing and for a large number of companies this will become the model for future marketing.
Interruption marketing is harder to make work. It is far better to be a business people are talking about and engaging with regularly. In this way when a purchase is to be made your company is the first choice. This takes time and concerted effort, but I believe it is worth it and will give you a sustainable marketing model that gives a great ROI for the future.
For more information on how Inbound Marketing can work for your business get in touch with Alex and the CR4L team.Contact Us or use the form below...
Word of Mouth Marketing – demonstrably effective
There is a growing amount of data that indicates why word-of-mouth marketing is so appealing.
US trade body Womma (Word of Mouth Marketing Association) has conducted research showing that 72 per cent of consumer credit reviews from family or friends have either a great deal or a ‘fair amount’ of influence when deciding whether to use a product or service, while 81 per cent of consumers are influenced by their friends’ social media posts.
According to Nielsen’s Global Trust in Advertising and Brand Messages report, published in September 2013, ‘recommendations from people I know’ are the most trusted form of brand advertising, with a score of 84 per cent.
And as digital communications have penetrated our world, this figure has grown, having been just 78 per cent in 2007.
It is also far more popular than the alternatives. The same report scores branded websites at 69 per cent, TV adverts at 62 per cent and emails – even those that consumers have consented to receive – at 56 per cent.
How Can Your Business Use This To It’s Advantage?
Word of mouth advertising has been around for a long time. We all love to be recommended to companies and products. When we are, as we have seen above, it makes a big difference to our purchases.
But how can we use this in our businesses to full effect? Personally I think that social media has given every business, no matter how big or small, a great opportunity to engage with their customers and prospects. Now we can use positive feedback and reviews as well as other social evidence to full effect online.
Not only that but as we have seen with the example of Plusnet we can use incentives to get our existing customers to bring in their friends. And customers that are recommended by a friend to Plusnet have a 50% lower churn rate.
Is It Time You Leveraged This Powerful Technique?
At CR4L Results Marketing we are implementing schemes like the Plusnet one for our clients. The numbers speak for themselves and we suggest you try a similar plan; especially if you sell to the public.
For more information see http://www.cr4l.com
I just had to share this article on social media marketing. It covers the basics and tells you about each social media platform.
If you if you want details on how to market on Facebook click here to see a recent article - alternatively click this link to see how to use LinkedIn to sell your product or services.
I love LinkedIn and wrote an article on how to best use it to get hot leads for your business (see the article here). Now it’s the turn of Facebook...
Facebook is a strange beast, and I mean beast:
But speaking from experience advertising on Facebook does not increase the bottom line. It’s cheap and gets traffic but actually getting sales from Facebook adverts has been hard. Until I stopped paying...
Now I don’t pay for adverts on Facebook but I am starting to get traction. Here is my latest figures:
Does that mean sales? No. But keep reading to find out to get more likes, more readers, more exposure and, yes, more sales...
Facebook lets you engage with your target audience. It also lets you capture their details and that is the key to success. Once you have their details you can engage with them and they will buy from you.
The step are simple enough:
1. Build a business page (not a personal page)
2. Add great content
3. Get likes – build your audience
4. Convert likes to contacts with data catchment
5. People will buy from you
Some businesses set up a profile for their business as if it were a person. It’s not effective so don’t waste your time. Be professional from day 1.
As with all successful strategies online content is king. Add great content to your Facebook page. Take it from your website and blog posts. If your company has brochures add them too and offer them as downloads.
Every time I post on my blog it automatically posts to my business Facebook page. It has a back link to the blog so drives traffic there. This has the dual effect of adding great content and getting people to my website.
Once you have something worth seeing you can start attracting visitors. Remember that your page must offer great value to the reader. They must want to go there and return. The truth is that after liking a page most people will not go back to it. However they will receive your posts directly on their news feed.
But be warned: if they do not engage with your content by commenting, liking or sharing it Facebook will notice. After a while Facebook will stop sending your content to their newsfeed. So keep your content informative, of value and engaging. Be fun and quirky too and you can even be controversial so that people comment more.
So how do you get likes?
1. Invite your personal friends
2. Invite your email contacts
3. Invite your business database
Join relevant groups on Facebook. Post on their timeline and attract people to your page. People on Facebook like to stay on Facebook. Make it easy for them. At the same time you can enhance results with offers of benefits if they like your page. This could be anything you can give away for free and preferably via email; like and eBook. To help with this kind of giveaway you can use a service like Rafflecopter. They have a free version which will suffice as the premium is a bit expensive.
Groups are key. Just as on LinkedIn you need to find and engage with groups relevant to your business. Then you post your articles and blog posts with these groups too. I post all my blog posts on my blog, Facebook page and in all my LinkedIn and Facebook groups. Maximum coverage and impact.
Your goals are to increase engagement, build authority and trust. Comments from customers are great here so ask some happy customers to posts some good feedback on your page for you. Once your page gets bigger you can even segment it and have sub groups. You may have a testing group for new offers or ideas; another of existing clients and another for people interested in one area you deal in.
Next put links to your page on your website and blog. Add like buttons everywhere you can and use the send buttons too so that people can share your posts with their friends. This is where valuable information is key to success. Your articles must be worthy of sharing.
This article is a prime example. I know of one marketer who charged $40 for an information product which said pretty much all that I am. However he left out one vital point about data catchment. You see its all very well having a great Facebook page and lots of likes. But as I have already said people on Facebook like to stay on Facebook.
So now you have to entice them off and into your data catchment. But let’s not leave just yet. You can use events to get leads and you can use the Raffelcopter system I mentioned earlier. They are both hosted on your Facebook page so that is a big plus.
Of course all of your blog posts and articles will entice people away to your website where I am sure you have great data catchment (if not call me!). But one thing that is overlooked by almost all Facebook business pages is that you can use the "about" section at the top left of your Facebook page. This little box is edited in the admin and called “short description”. Use it as an advert and put your website link in it (use the full http:// version).
Entice people away for a great offer or free product. This section stays on top of the page ALL the time. People will see it and if it’s a good offer they will click the link. Have a look at mine on the Results Marketing System page on Facebook (https://www.facebook.com/resultsmarketingsystem?ref=hl)
So in a nutshell.:
1. Great content
2. Attract relevant visitors
3. Give value and engage
4. Capture data
Happy Days! More sales :)
Alternatively: if you don’t have the time to do all of this for your business but would like the results, you can get CR4L to do it for you. We have a package that is guaranteed to work – or you don’t pay!
This is another offer from Results Marketing. See more at http://cr4l.com
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