Below this article you will find an extract from my book "Master Public Speaking in 7 Days". This part discusses the way our brains have evolved to protect us and a side effect of this is to block out messages from people we do not trust.
Whether we like it or not we are continually judging people by their appearance and the way that they behave. The old adage "never judge a book by its cover" is all well enough but we have evolved to do just that. In fact we are very good at judging on appearance and that is what has kept our species out of danger in the wilds for millennia.
If you want to get your message across and you want to have influence, first you have to get passed the gate keeper. Once you are trusted your message then has a chance at being heard and acted upon. Without that trust your audience will not even hear the words that you speak...
Our evolution has been long and fraught. Species have come and gone and we are developed from many. Our brains have evolved as well, but we still have many instincts that we developed for survival in the wild.
You can get the first 2 chapters of "Master Public Speaking in 7 Days" by filling in the form on the home page of this website. Click Here Now
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